Helmut Krone. The book.
Graphic Design and Art
Direction (concept, form
and meaning) after
Revolution. Clive Challis
The Cambridge Enchorial
ISBN 0954893107 I
ISBN 0-9548931-0-7 The greatest art director ever? For Bill Bernbach at Doyle Dane Bernbach his Volkswagen campaign and Avis campaign changed the way advertising art direction and advertising art directors worked. Later, back at DDB, he'd reconcile the aims of graphic design and art direction with his Polaroid campaign and Porsche campaign.
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