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Helmut Krone. The book.![]() Changes in 20th century print: typo-photo; the Creative Revolution. Influence on US ads of Euro-modernist, socialist designers. Growth of New York as advertising centre. Influence of rag-trade and formation of DDB. Major 20th century ad theorists. Paul Rand's contribution and influence. Influence of Alexey Brodovich on Creative Revolution art directors. Bernbach's theories; how Krone fulfilled and influenced them. The Creative Revolution and its consequence. Ad art direction vs. graphic design; Form vs. Concept. Krone's life and work - how it changed advertising. The first 100 Volkswagen ads. The entire Avis campaign - its origins and importance. Krone's reactions to work of George Lois and Howard Gossage. Wit and involvement. On planning as a creative function. On creativity as practised in ad agencies. The process of advertising from a creative perspective. |
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