Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    He questioned every particular of advertising's form: Why is it there? Does it have to be? What's it doing anyway? Could it do something different?     In conducting these tests he uncovered the difference between graphic design and art direction. (And between design and art.) But he hadn't set out to do that...

 
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Bill Charmatz on Krone's focus... Krone's achievements... the book of Krone's work, The One Club, Genius? Marty Cooke, Keith Evans, Ted Bell, Bill McCarthy, Bob Levenson, Bob Gage, David Ogilvy, Leo Burnett, Einstein, Mozart, Julian Koenig,... 'Genius': 'Webster's' definition... Krone on Genius... The time, the economy, the society, The Depression, War, peace, money...

 
     
All chapter 1 spreads