Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

   Strength-Through-Joy goes to Levittown . A journey of paradoxes and an advertising parable: Truth meets perception - and new perceptions generate new ‘truths' (what could be more like advertising than that?)

 
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..Krone's Germanness, Leica, Rollei, VW, Porsche, BMW, Braun, 'verein'... 'chutzpah'... Krone on fear, his mother, Bill Bernbach, Otto Krone... the 'Nazi' Volkswagen, Bill Charmatz on Krone; the car, Krone speaking German... 'Strength-through-Joy', Levittown, perceptions of the Beetle, Henry Ford's Model T , Dr Porsche, Dr Nordhof, Chrysler, selling a Nazi car in a Jewish town, Paul Renner and 'Futura', Luther, Gutenberg, anti-papist fonts, the Bauhaus, Benton's fonts, Gill's fonts, Third Reich's typographic preferences, Wolfsburg, Braunschweig, Ralph Nader... Krone's views on nationality, his clothing styles, Moholy-Nagy, Massimo Vignelli, Gucci, Louis XVI... Krone's aspirations, BMW, contradictons... James Webb Young... Jane Talcott on Krone's cars...

 
     
All chapter 1 spreads