Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Acclaimed or not, Krone generally answered to a higher authority: himself.
    For two long periods he wore at the fence around the way an ad was expected to work (and what an ad was expected to do) and broke through. (‘Oh yeah? And who says it shouldn't?' might be his sweetest epitaph.)
    Big breakthroughs...

 
_________________________________________________________________________________________________________________________________________  
 

..Krone's innovations and achievements...

 
     
All chapter 1 spreads