Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.

 

           
 

   Helmut Krone: 'My mother was a North German, and she was not a lot of fun. She said that I would amount to nothing. And I believed...'

 
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Profile of Emilie Krone... pre- and post-war views of Germany... rise of Hitler... US German Bund... death of Hindenburgh... Helmut becomes 'Bud'... rise of New York as the US cultural capital.

 
 
     
All chapter 1 spreads