Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.

 

           
 

   Lou Dorfsman: He came to see me at CBS looking for a job and I sent him to Herb Lubalin and Herb hired him,' ... 'Herb always bragged about the fact the only guy in his career he ever fired was Helmut Krone.'

 
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Hal Oringer... 'Esquire'... Mies van der Rohe... Charles Eames... Bill Bernbach... Grey Advertising... Paul Rand... Erik Nitsche... Ohrbach's.. . Bill McCarthy... trip to Cape Cod.... Doris Naughton... Krone marries... Fred Tobey... Bert Steinhauser... Tony Palazzo... George Samerjan...CBS... Lou Dorfsman... Herb Lubalin... pharmaceutical agencies... Suddler & Hennessey... L E Frohlich... Alexey Brodovitch... Graphic Design and advertising... Max Lerner...

 
     
All chapter 1 spreads