Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

...Beall and Rand were famous, made money, did sophisticated things that looked like art but which had a life outside the galleries and which spoke to people - in voices which people listened to. These were 18-year-old Krone's heroes. At least sometimes...

 
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Krone's influences... Paul Rand... Rand's editorial work (Apparel Arts, Esquire, Coronet, Direction, 'Leave Cancelled') vs. his advertising work, Disney Hats, Stafford Fabrics... Lester Beall... Rutral Electrification Administration, Tennessee Valley Authority, Crowell Collier Publications, Gelfoam... MoMA's policy on Graphic Design... American Artist, N W Ayer

 
 
     
All chapter 1 spreads