Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

   Helmut Krone: From 1950, there was an explosion on the horizon, it was Doyle Dane Bernbach. I can't tell you what an Art Director's show was like - it was all this stuff, then BANG, one of their ads.'

 
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The 'paste-pot' school... Bill Taubin... Bob Gage... Eddie Rostock... Herbert Matter... 'Seventh Avenue', 'fashion' agencies... Alexey Brodovitch... William Bernbach... Ohrbach's... Paul Rand... The New York Post... Art Director's Club... Ned Doyle... Phyllis Robinson... Grey Advertising... Doyle Dane Bernbach... 'Vogue'... Alexander Lieberman... Futura (font)... Franklin Gothic (font)...

 
     
All chapter 1 spreads