Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Helmut Krone: I was one of five or so art directors in New York doing Jan Tschichold. We were Bauhaus oriented designers. Gene Federico was one. Before Bernbach opened his agency, there were fashion agencies and there were pharmaceutical agencies. They weren't big, but you could do good work...'

 
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Bob Gage... Exeter Hose... Diamond Barnett... Joel Ettinger... HyGrade Meats... Maxwell Dane Inc... Ned Doyle... Bill Bernbach... Zan Diamond... Bill Charmatz... Jan Tschichold... Gene Federico... Herman Davis... Norman Geller... Carl Reimer Advertising... Doyle Dane Bernbach hire Krone...

 
   
All chapter 1 spreads