Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.



   Helmut Krone:  'I had a German upbring-ing. And I'm the recipient of the best of such an upbringing as well as the victim of the worst part of it. A German son is always wrong until he's proved himself to be right. He is a know-nothing and has everything to prove. It gives you a certain insecurity which is the opposite of chutzpah.'


The Krones leave Germany... family arrives in US by way of Sao Paulo, Brazil... Profile of Otto Krone... Helmut and Margaret Krone born... Yorkville, Otto Krone's relationship with his son... Ridgewood, death of Otto...

All chapter 1 spreads