Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

The New Haven Railroad, attempting to revitalise itself with a fresh and radical new corporate identity by Herbert Matter, sought out Doyle Dane Bernbach to help stimulate ticket sales.

 
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Hess Brothers Department Store... Ohrbach's... the role of the department store... Maxwell Dane... DDB... Lore Parker... Bob Gage... New Haven Railroad... Herbert Matter... Nelson Metcalf, Jr... Bill Taubin...  'The kid in upper 4.'... Mike Lawlor... Regal Shoe Company, Thom McAn...

 
     
All chapter 1 spreads