Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Helmut Krone: Bernbach didn't just work with Gage,' .... 'He really worked with all of us.'     Bill Casey is the one who taught me about advertising,' said Krone.

 
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Changes at DDB... Norman Geller... Bill Taubin... AlexeyBrodovitch... Lester Feldman... Bert Steinhauser... Krone given the Polaroid account... Phyllis Robinson... Bill Bernbach... Bill Tyler, 'Advertising Age's' creative correspondent... Bill Casey arrives... Phyllis Robinson... Dr. Robinson... Rorschach test... Rosser Reeves... U.S.P... Leo Burnett, Marlboro Man, Jolly Green Gian, Pillsbury Dough Boy... Lore Parker... creative changes to the Polaroid campaign... Barton's candies

 
     
All chapter 1 spreads