Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

Art Direction: 'Helmut Krone's New York all the way. His slogan: 'Down with logos! Viva la product image!'

 
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Polaroid's 'Big heads' campaign... Burt Lahr... Burl Ives... Grandma Moses, Jessica Tandy and Hume Cronyn, Louis Armstrong... Bill Casey as art director... Jack Reynolds... Bill Casey's iconoclasm... Arnold Burchess/Bill Casey... Bill Bernbach/Otto Krone... 'Art Direction' magazine on Krone... 'Down with logos!'... Bill Casey gets fired... Salvador Dali... Ned Doyle...

 
     
All chapter 1 spreads