Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

   Dave Larson: Helmut was a Bauhaus man. He understood that what he wanted was something controllable, clean, logical, precise. All the stuff that Bauhaus was an epitome for, at least in the American ideal of it.'

 
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The suburbs... Krone's house... Wilton, Conn... International style modernism... form/ function/pragmatism... Lester Feldman, David Reider... success of Levittowns and house styles... MoMA... Wright's Usonian Houses... Harvard/Gropius, Illinois Institute of Technology - the new Bauhaus/Mies van der Rohe, Richard Neutra/Charles Eames, John Entenza/'Art and Architecture's' Case Study houses...Gene & Helen Federico, Bob Gage, Ann & Paul Rand... Marcel Breuer... New Canaan, Pound Ridge, South Salem... Johnson's Glass House... Dave Larson: Krone's view of the Bauhaus... construction techniques... John Black Lee... a modular for house construction...

 
     
All chapter 1 spreads