Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Dave Larson: The house. It became an obsession. He'd come in about eleven every morning, exhausted, and it consumed him,' .... 'I remember all the conversations we had - he had drawings - and talks. He was quite convinced it was going to make him an alcoholic. Having become a very important guy in such a short time, and Bob [Gage] up there in Pound Ridge, he felt, son-of-a-gun, I've got to do something unique. That's my job. '

 
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New Canaan's 'Harvard Five'... John Black Lee, Paul Schweike, Oscar Stonorov, Marcel Breuer, Louis Kahn, Eliot Noyes... Lee's houses, Lee's theories, a modular for house construction... Philip Johnson, Mies van der Rohe... Milt Gossett... Charles & Ray Eames... 'DDB News'... Farnsworth House, Glass House... Bob Gage on Krone's architectural skills... Dave Larson on Krone's angst... applies for building permit... The 'System House'... .

 
     
All chapter 1 spreads