Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

             
 

   Helmut Krone: I wanted to be an architect. My greatest influence, and one of the greatest men of the twentieth century, was Mies van der Rohe... I wanted to be an architect like him.'

 
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A house in a circle... the flatness of the plot...John Black Lee... South Salem... Anna & Milt Gossett... Krone's house discussed... construction techniques... veneration of Mies van der Rohe... glass boxes: Mies' Farnsworth House and Johnson's Glass House... the Seagram Building... 'a near Mies'... Gene Federico... Palladio... Monticello... New Canaan...

 
     
All chapter 1 spreads