Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   ...what you can get into the VW Station Wagon doesn't compare to what you can get out of it.
    You'll average something like 25 miles to the gallon, give or take a couple of miles.
    Oil? You'll probably never need any between changes.
    35,000 miles on a set of tires won't raise eyebrows.
    Except possibly your own. We know people who've gotten 60,000.)...

 
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Krone's strange Volkswagen bus ads...

 
     
All chapter 1 spreads