Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

   A Volkswagen can go forward
    and backward.
    It can go fast
    or slow.
    It can go uphill,
    downhill
    and turn around.
    Isn't that wonderful?'

 
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Barbara Kirk, photographer Wingate Paine's PA, on setting up the horse and cart picture... Dave Larson... Harry Homburg... Peter Krone...

 
     
All chapter 1 spreads