Helmut Krone. The book.
Graphic Design and Art
Direction (concept, form
and meaning) after
advertising's Creative
Revolution. Clive Challis
The Cambridge Enchorial
Press Ltd.
ISBN 0954893107 I
ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.
“Krone, never as comfortable with TV as with he was with press, made the '...Get a box.' ad into a television commercial...