Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

     “Why deliver 1,600lbs. nobody ordered?
     Frame.
     Driveshaft.
     Radiator.
     Hood...'

 
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The Volkswagen van leaves Fuller Smith & Ross and comes to Doyle Dane Bernbach... early US Volkswagen van ads... Cole Fisher and Rogo... Fuller Smith & Ross' van ad reviewed in 'Printers Ink'... Ford's Econoline van... Chevrolet's Corvair-based van... copywriter Dave Reider, accountman Eddie Russell and Krone visit VW's van factory...

 
     
All chapter 1 spreads