Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   The best, most effective, and intelligent [ads] we ever had in 50 years,' thought Dr Woog.

 
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Squibb launches its Broxodent toothbrush... the inventor Dr Phillipe-G Woog... Rudy Fiala... Broxodent press and TV ads... Bob Levenson on Krone and TV commercials...

 
   
All chapter 1 spreads