Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.

 

           
 

   Krone's notes at the end of an era:
   Turning point with Bernbach... 'There's no cult of personality at DDB'

 
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Krone's notes of his first time at Doyle Dane Bernbach... on Bill Bernbach and David Ogilvy and Volkswagen... on annoying Bernbach... Krone's hubris... quotes Mies van der Rohe... on Bernbach's ego... Krone's disaffection... on Doyle Dane Bernbach's offices...

 
   
All chapter 1 spreads