Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

   Irene Krone: Bernbach didn't ever want to give him any more power and wanted to hold the leash on him, because you could say, probably in those days, you can't give him any more ego.'

 
_________________________________________________________________________________________________________________________________________  
 

Jerry Gentile on Krone; Paul Rand... Krone at 40... art direction without evidence of the art director... Krone on Krone... Doyle Dane Bernbach go public (IPO)... roles: Bill Bernbach; Bob Gage; Joe Daly... Ed Russell... Ned Doyle, Mac (Maxwell) Dane, Krone on the share split... creative department vs. account group vs. administration... re-titlings... Bill Taubin... ' Special Projects' ... Doris Krone... Art/Bert Steinhauser... dye transfers... John Withers... Irene Beckman (nee Krone)... Gene Case... Dave Larson... Melandandri... Francine Wexler... Elaine's... Woody Allen... Lee Batlin... Evan Stark... Marty Cooke... Krone on being Creative Director...

 
     
All chapter 1 spreads