Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

   Gene Case: Secretly some people think we'll fail... because we're both bastards..."'

   One of the bastards was 43. The other 31.

 
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'New York Daily News'... Bill Casey... 'Art Direction'... Jack Tinker & Partners... Gene Case... Mary Wells... situation at DDB... 'Adweek', 'Advertising Age', 'New York Times', 'Madison Avenue' on Case and Krone... Dave Larson... Pat McGrath... Irene Beckman (nee Krone), wedding... Ridgewood... Yorkville... South Salem house and 5th Ave apartment... George Lois... Lee Batlin... 'New York' magazine on Krone... 'chairs signed by Pluvinet'... Manny Gonzalez

 
     
All chapter 1 spreads