Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Bob Needleman: “They would sit in the room for hours and you'd never hear them talk and they'd be working...‘I used to lie on the floor watching them,' observing them from under the partition, ‘there was no talking going on in the room. Occasionally Gene would have a maniacal laugh and occasionally Helmut would say a word or two.'

 
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'Madison Avenue' on Case and Krone... Bob Levenson... Angostura Bitters, Robert Wagner for Mayor... Bob Needleman... School of Visual Arts... Plaza Hotel... Shopper's Army, Prime Steak Houses... 'Graphics'... 'Jock' magazine... Pat McGrath... Benton & Bowles... Nestle, Decaf, Arpege, Colgate, Mennen... J Walter Thompson... Great Western Sugar, Rouse Corporation, Mennen's Protein 21... Julian Koenig, Paula Green, Phyllis Robinson... Gene Case and Krone on the split... Marion Harper, Interpublic... Mary Wells, Bill Bernbach, David Ogilvy... Krone on mothers... 'U&lc'... return to DDB... Case & McGrath Inc...

 
     
All chapter 1 spreads