Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Bob Needleman: There were times I would say to him (I was just a kid), "Are you a designer or an ad guy?" He would say, "I'm a designer first... It was my first job, and it was like, "Jeez! Do people do this? Do they spend months, years, designing an ad?"'

 
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Metrecal... 'Metrecalics' ... Jack Dillon... the Bauhaus' Master of Typography, Herbert Bayer's 'Universal type'... Evan Stark... Bill Bernbach takes creative heads to lunch to discuss the future... Tom Carnase... Ed Benguiat... ITC Bauhaus... Len Sirowitz... Roy Grace... Bob Gage... Irene Krone (Beckman)... Bill Casey... Case and Krone... Judy Teller...

 
     
All chapter 1 spreads