Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

   Bob Levenson: Shortly after he came back... an account guy from General Telephone and Electronics came in and said I have this requisition for doing something with Sylvania Blue Dot flashbulbs and there wasn't any particular rush. Well I thought, that's something good for Helmut to tackle it's hard.'
   Levenson gave Krone the requisition. A year went by and the account guy came back and said, "Listen, they're beginning to ask

 
_________________________________________________________________________________________________________________________________________  
 

Carey Limousine... Hugh Carey... Buicks vs. Cadillacs... Krone designs typefaces... Great Western Sugar packs... Joe Montano... Mennen Skin Bracer... Case and Krone becomes Case & McGrath... Krone's DDB office... Jim Lawson, Sylvania Blue Dot bulbs... Ed McCabe... Bob Levenson...

 
     
All chapter 1 spreads