Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

    "Logo?

     'Is that a logo? I don't know.' Krone asked of a too-inquiring reporter from DDB News: ‘Well, if it is, it's my logo. It's not the kind of thing you stick on the bottom of a page to sign it with.'

 

 
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Nathan Ohrbach... Ohrbach's... Jane Kozucks... Bill Bernbach... Bob Levenson... Bob Gage... Krone recollects on the effect of early Doyle Dane Bernbach work... Krone on logo... 'Graphics'... the New York Art Directors Annual...

 
     
All chapter 1 spreads