“[George] Lois had an immaculate pedigree: High School of Music and Art, higher-browed than Indust-rial Art; vocational rather than trade. And he'd moved well through the new graphic design ateliers of the ‘50s: Reba Sochis' studio; William Golden' s CBS; Herb Lubalin's Suddler & Hennessey.
Lois was quintessential New York: locker-room wit and chutzpah, but expressed through cool design.
When Krone said ‘Graphics' he'd either spotted, or was looking directly at, Lois. It was Lois who best combined the conceptual with the graphic.