Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Instead of taking graphics into advertising, Krone took advertising into the area graphic design had taken for itself: the annual report and accounts. Pages of large text and caption alternated with bleed pictures, but not of president; vice president; vice president with minority credentials; installation; factory exterior. The duotone pictures were of service guys: cleaners, telephone and delivery men, redolent of August Sander or Irving Penn's tradesmen.'

 
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Jack Tinker & Partners... Pat McGrath... 'Newsweek' on the Cybermatics Annual Report... Manny Gonzalez... George Lois...

 
     
All chapter 1 spreads