Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Jerry Gentile: “There was never a week where Helmut wasn't saying, "Well, this will piss-off Lois."' Or, ‘"I can't wait to hear what Lois is going to say about that."
    ‘Lois was almost like an arch competitor and I think Lois used to always egg him on - he knew how to push Helmut's buttons. And I think Helmut, kind of, as much as it used to annoy him, he liked the competitiveness of it.'

 
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Lord Calvert Canadian whiskey... George Lois... Mike Mangano on the work of Lois and Krone... Inver House... Jerry Gentile... photo-composition before Adobe Photoshop... The 'Art of Advertising' - George Lois's book... craftsmanship vs. concept... Larry Sillen... dye transfers...

 
     
All chapter 1 spreads