Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    "What is soap?"
    Krone astonished a group of Lever execs with the question, New York Creative reported.     'They had to look it up '

 
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Phase III soap... Lever Brothers... Bob Golden... Art Steinhauser on troubles at the photo lab... Dick Stone on photography... Neil Godfrey... the Avis J P Dornstadter campaign... AIGA ad...

 
     
All chapter 1 spreads