Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.

 

           
 

     Helmut Krone: “I don't think we'll ever know just how much effect our campaign had on the vote... Maybe our approach was wrong. But then again, maybe the vote would have been even worse without the campaign."'
    ‘Krone... insists that real people instead of actors would have resulted in the same answers but with much less control. "Besides," he adds, "there's nothing wrong with using actors...
    The hate that has resulted from the campaign is actually intriguing," he says..." I'd rather be criticized than ignored."

 
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Doctors Orders... Pat McGrath on new product development... Universal/Bayer/Benguiat font... Metrecal... 'Print' on the New York Transit Bond... Uni Roy & Al... Governor Rockefeller, Mayor Lindsay... Case and Krone...

 
     
All chapter 1 spreads