Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Mike Mangano: 'I was very into a style of advertising at that time and he kind of opened my mind to doing things in other ways: taking chances; to risk being corny. Because I guess a lot of us at Doyle Dane at the time were being very concerned about being clever and sophisticated.' Mike Mangano.

 
_________________________________________________________________________________________________________________________________________  
 

Volkswagen rescues Audi... Ingolstadt... Audi 72, 100, 80... 'Vorsprung durch Technik'... fuel cris... Porsche Audi... John Bulcroft... illustration and the New York Art Director's show... New York vs. midwest advertising styles... Mark Zizzamia on fear of working with Krone, costs... the Audi 'Fox'... Mike Mangano on Krone... the Beetle... Charlie Piccirillo on writers and Krone...OPEC... Krone on illustration and Detroit 'car art'... Mike Lawlor... the 'true' angle for a car photo... Jerry Cosgrove... Don Weland... Herb Lubalin's Avant Garde Gothic (font), kerning... the problem with arseholes...

 
     
All chapter 1 spreads