Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Terry Bonaccolta: When I came into the business, in the early 70s, there weren't a lot of female account people, and there certainly weren't any on automobile accounts. I think some of the guys I worked for thought they were throwing me into the lion's den when they said, "Go down and see Helmut and get this, or do that..."

 
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Krone on clients... Roy Grace on not-so revolutionary Doyle Dane Bernbach... Bob Levenson on Procter & Gamble, and clients... John Lennard on changing DDB, and Krone... Bill Bernbach's relationships: Nathan Ohrbach, Sam Rubin of Levy's Bread, Stephen Klein of Bartons Candies, Carl Hahn, Heinz Nordhoff, Robert Townsend... Salk Institute, United Nations Plaza... Volkswagen with General Motors management... difficulties winning Porsche Audi account... Stuart Perkins... Arie Koppelman on Krone... Peter Bregman, Greg Alkin and 'Main Tom'... Jerry Gentile on Bernbach/Krone relationship... Ted Voss at Polaroid... John Bulcroft at Porsche Audi... Mark Zizzamia... Charlie Piccirillo on Krone and TV... Terry Bonaccolta... Dave Reider... Audi 5000...

 
     
All chapter 1 spreads