Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    “The strategy was to show the ‘Vorsprung durch Technik'… Krone's knowledge of German came in handy: ‘That was quite an icebreaker with some of these engineers who really hadn't been away from the drawing room very much.' Krone related well to the engineers. ‘He liked these guys, he admired what they did and they got along well.'

 
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Mark Zizzamia... Audi's engineers... the view of Krone from Germany... Krone tells 'Art Direction' about the campaign, and the target audience... Carl Fischer on working with Krone on a photo-shoot...

 
     
All chapter 1 spreads