Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Carl Fischer: How did I feel about my anger? It occurred to me that when I got angry with him that one day, I was just doing what everybody in the world had done to Helmut for his whole life. He didn't seem all that surprised by someone getting upset. I'm sure he was used to it.'

 
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Bob Levenson replaces Dave Reider as Audi copywriter... John Bulcroft on Krone at a photoshoot... Audi as DDB's company car...Krone's BMW... Ingolstadt... photographer Harold Becker... The Timoshenko Theory ad that wasn't... Dr Anton Zimmer... Carl Fischer...

 
     
All chapter 1 spreads