Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

     Terry Bonaccolta: “The changes were always interesting, they [the client] would always buy everything and loved everything.'
    At first.
    'Then when you got down to actually getting into production they would nitpick.' She'd have to go down to Krone's office and say, ‘ "Mut, they want to do..."'

 
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The Audi brief changes... Audi include the logo, Krone leaves the account... Terry Bonaccolta on Krone... the Audi 4000...

 
     
All chapter 1 spreads