Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Lee Batlin, a friend, and once a fashion art director: When I became a photographer he used to bug me: "What are you doing in that dumb end of the business? You'll cut yourself off from everything. You should come to DDB. We need someone who can make something beautiful - you can make things beautiful. I don't make things beautiful - that isn't my thing."'

 
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Krone on the SX70 Alpha campaign... Larry Sillen on Krone as photographer and as a photographic art director... Dave Langley, Case and Krone... Chivas Regal...

 
     
All chapter 1 spreads