Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

     Dave Langley: “He had these two drivers going around... ‘It was tight. Both vehicles were in four wheel drift... I was in the trunk.'
     Dangerous.
    ‘...my assistant was holding me. I was using a reflex view-finder on a 35mm camera... three or four inches off the deck at many miles an hour, photographing a 924 with a wide-angle lens, six or eight feet behind. The dumbest thing I ever did . If anything had gone wrong, I'd be dead. And Helmut is in the passenger seat telling the guy to go faster.'

 
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The Porsche 'Consumer Orientation' series campaign... Willy Hopkins... Porsche research: speeches, position papers, SAE papers... Professor Porsche and the transaxle design, weight balance... turbo charging problems overcome... Dave Langley on the photography

 
     
All chapter 1 spreads