Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

   The first Art Directors Club was started in New York in 1921... solely for lowly art directors... to improve their status... After 40 years the NYADC saw fit to extend the credits in its annuals to copywriters. And shortly after, in a speech... writer [Bob] Levenson and art director Krone called for a new club: one which would promote the aims of the ‘creative team.' In 1975 they got one: The One Club for Art and Copy.

 
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Polaroid's Time-Zero campaign... Larry Sillen on Polaroid's Time-Zero campaign... a Green ad?... Bill Taubin's El Al 'Torn Ocean' ad... David Ogilvy's 'old JWT No 1' layout... writer, art director and the Creative Revolution... Bill Bernbach's 'Treatment as concept'... 'Adweek', Tom Yobbagy, Peter Bregman on Marshall McLuhan... on presentation and message... Ted Voss leaves Polaroid.... clients at Doyle Dane Bernbach... new agencies out of Seattle, San Francisco, Minneapolis... Art Director's Hall of Fame... credits for copywriters, The One Club... Art Directors Club, Germany... George Lois, Bob Gage, Bill Taubin, Jan Tschichold... Bill Bernbach on Krone... Krone on Bill Bernbach... Emilie, Krone's mother...

 
     
All chapter 1 spreads