Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

   Roy Grace: “There were so many creative people... that didn't have fathers, who were orphans,' He names Evan Stark, Marvin Honig, himself, ‘who had a father that never spoke to me,' and Krone. ‘We loved Bernbach. He was our father,' then adds another thought, ‘We made the legend far bigger than the man.'

 
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Death of William Bernbach... Krone & Bob Levenson's Bernbach 'In memoriam' ad...Krone and 'Adweek' on its construction and wording... Krone on advertising... Roy Grace on relationship to Bill Bernbach... Krone on Bernbach; 'Lemon.', Avis; DDB; creative directors, direction of the agency; 'concept' vs. 'treatment'... Terry Bonccolta,. Diana Cohen Mitchell, Ed Smith on the Krone/Bernbach relationship... Ned Doyle, Bill Casey... Bill Bernbach on 'bastards' at DDB... Joe Daly...

 
     
All chapter 1 spreads