Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

   Chicago, in the form of Needham Harper and Steers, prepared to move into DDB. A huge triple merger, engineered by some smart people at BBDO, created a new advertising holding company: the Omnicom Group. ‘For two brief weeks in May 1986 it was the largest in the world,' wrote Adweek. BBD&O remained single. DDB was saved, ‘from the jaws of the Saatchis,' and welded to Needham .

 
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speculative work... Doyle Dane Bernbach's income dives, takes cigarette work... Saatchi & Saatchi... Alan Jacobs... Charlie O's, George Lois... The One Club Hall of Fame... Bob Kuperman, Mobil, Volkswagen... Krone's exhibition at Art Center, Pasadena... Krone on designing his exhibition... 'Adweek' on the opening... Charlie Herbstreithe... Greg Elkin... IBM product center... Ted Bell, Leo Burnett... Roy Grace resigns, Bob Gage as CD... Keith Evans... Joe Daly... Needham Harper and Steers; BBDO... Needham, Louis & Brorby... Renault vs.Volkswagen campaigns, Julian Koenig...

 
     
All chapter 1 spreads