Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

   Keith Reinhard... had the job of trying to weld the DDB and the Needham cultures together. Aware of the awesome nature of the shoes he was to step into, Bernbach's, he sought advice from Krone... 

 
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Chicago advertising, Leo Burnett's Marlboro Man, Jolly Green Giant, Pillsbury Dough Boy... Needham's McDonald's, Budweiser campaigns ... Jane Talcott... Krone's advice to Keith Reinhard... Bill Taubin, Dave Reider, Mike Mangano... Bob Levenson hired by the Saatchis... Ted Bell... Krone to Burnett's?... DDB/Needham merger... Dennis Stevens, Joanna Templeton on Krone and DDB... Krone on Chicago, European ad styles... Marty Cooke on Krone's modus operandi, and the Michelob press ads... Krone on Marty Cooke... IBM logo, Paul Rand...

 
     
All chapter 1 spreads