Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

    Bob Levenson: I looked at that stuff that Helmut did for Chivas… others in account management looked at it too, ‘certainly John [Bernbach – Bill's son, and still part of the agency's upper management] looked at it, and I don't know whether it had a decent, meaning-ful presentation with somebody pounding on the table and saying "You really should be doing this and if you don't do it you really should be trying to' - ‘"take a piece of the country. Do something!"' - ‘"Don't let it die."'

 
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Keith Reinhard on Krone's touring exhibition: Toronto, Hong Kong, Singapore, Thailand; Bill Bernbach... Chanel, Antaeus... Chivas Regal... Rita Selden (Wagner): 'What idiot changed the Chivas Regal bottle?'... Seagrams... Charlie Piccirillo... Alan Jacobs... John Bernbach... Bob Levenson... self-belief in advertising... Irene Krone... Art... Long Island City studio... Keith Evans... Peter Bregman, Roy Grace, Mike Lawlor, Reinhold Schwenk and Krone on Krone's paintings... Victoria Vanzandt-Southwell... early work...

 
     
All chapter 1 spreads