Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

 

           
 

     Mike Lawlor: He challenged me..."Who's the most famous painter in the world living today?" I stumbled around and he said. "No, no. It 's Francis Bacon." '

 
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...moving on from German expressionism... Dan Wakefield on New York in the '50s: Franz Klein, Willem de Kooning, the Five Spot... abstract expressionism... Jerry Gentile... Jackson Pollock, East Hampton... Mike Lawlor... Francis Bacon... Victoria Vanzandt-Southwell on Krone as a fine-artist... Anselm Kiefer... Keith Evans... Gary Goldsmith... German Art Director's Club Hall of Fame... Artist in Residence, Mercer Street....

 
     
All chapter 1 spreads