Bill Taubin: “‘Advertising is an art, but it isn't an outlet for frustrated painters. It's not art for art's sake. This has taken me many years to learn... ‘Unfortunately, there are too many art directors in the business who feel the desire to do a painting to "cleanse their souls" of what they feel is a prostitution of their art.')
Clever and cleverer communication was what turned them [the new art directors of Krone's generation,] on. In capitalist New York they synthesised the methods of the pioneer, socialist European thinkers who'd explored theories of aesthetics and machines and found ways to make photo-mechanical advances bring ‘Art' to ‘the people'.