Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

 

           
 

   Krone refreshed a friendship with Ed McCabe, the man who, years before, had check-mated Krone's Avis campaign...
    ‘We started hanging out together,' McCabe recalls. ‘Just talking. I'd met him a couple of times and liked him in some strange way. And I think the feeling was mutual and we had an affinity for each other.'

 
_________________________________________________________________________________________________________________________________________  
 

...Krone on moving from art directing to painting... Paul Rand, Bob Gage, Bill Bernbach... Keith Evans... abstract expressionism, East Hampton... Victoria Vanzandt-Southwell on Fanelli's bar, Robert Rauschenburg, Jasper Johns, SoHo, Krone's ambition... Ed McCabe on Krone's painting... Frank Bernaducci, 'Adweek' on Krone's one-man show... Lisa Krone Mella...

 
     
All chapter 1 spreads