Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.

 

           
 

    Ted Bell: I went out to East Hampton and spent the day with him. Took him to lunch and I really tried to get him to come and just work part time [this time at Y&R, where Bell was now creative director]. "...

 
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Frank Bernaducci on Krone's procrastination... Krone's motivation... Bill McCarthy, 'Bud' Krone, Charlie O's, Fanelli's, the SoHo galleries; the studio at East Hampton, a visit to the South Salem house, Philip Johnson's Glass House... Anna Gossett on an old 'Bud'... Ted Bell on East Hampton, Krone's painting, Young & Rubicam... Gary Goldsmith on Krone's late work, Krone's book of his work... Henri Holmgren and Per Eriksson, 'A book about the classc Avis advertising campaign of the '60s'... Eric Krone, Lisa Krone... The One Club to publish Krone's book... Marty Cooke on Krone's last hours, last words... Krone's death, memorial service, eulogies, 'New York Times' obituary... Bob Gage, Bob Levenson

 
     
All chapter 1 spreads